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The landscape of management education is rapidly changing, driven by technological advancements, globalization, and evolving industry expectations. Today, business schools are expected to produce professionals who are not only academically sound but also capable of navigating complex business environments. Dayananda Sagar Business School (DSBS), lo

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In today’s hyper-competitive digital economy, businesses are under constant pressure to deliver personalized customer experiences, streamline operations, and make data-driven decisions. At the center of this transformation lies Customer Relationship Management (CRM), and Salesforce remains the global leader in this space. However, leveraging Sale